EXPERIENCE DESIGN
& PRODUCT STRATEGY
asai. houses creative services for authentic interactions along product- and community strategies within the realms of retail & recreation.
a story about interconnectedness. is where intention meets aesthetic confidence.
FOR BRANDS WHO MOVE
WITH MEANING.
I support design-driven brands in fashion, hospitality, and wellness evolve their products and experiences with purpose, emotion, and integrity.
My work bridges creative direction, product development, and brand experience — turning ideas into tangible, sensory realities & creating conceptual flow across formats.
PROJECTS
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click to explore
PRODUCT STRATEGY
MAKING INTENTIONAL IMPACT EFFORTLESS.
Whether you're shifting toward sustainability, simplifying your offering, or expanding with intention, I help you align your ecosystem with what truly matters: impact, integrity, and interconnectedness. In this creative collaboration, I support you in refining what exists, uncovering what’s next, and making sure it’s all rooted in resonance and clarity.
FOR FORWARD-THINKING BRANDS.
This is for brands believing in a better way & a better world — growing, shifting, or re-aligning towards authentic change and competitive edge in an accelerating world.
You need help improving your product and aligning it with modern relevance of ecology and supply chain impact? You are ready for a fresh pair of eyes to move things forward?
EXAMPLES
Auditing your existing products and refining them with clarity + intention
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Evaluating your product lifecycle and exploring options for more ethical materials, circularity, or slow design
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Identifying sustainability touchpoints — from sourcing to delivery, reducing impact and deepening brand integrity
RESULTS
A STREAMLINED PRODUCT ECOSYSTEM REFLECTING YOUR VISION AND YOUR VALUES, MAKING YOUR BRAND FUTURE-PROOF.
EXPERIENCE DESIGN
CREATING EXPERIENCES,
SHAPESHIFTING PERCEPTIONS.
I help you design sensory, and strategic brand experiences that move people — Think of it as emotional architecture: shaping how your brand feels in the body, not just how it looks on screen.
FOR CURIOUS BRANDS & COURAGUOUS BUSINESSES
You want your audience to turn into community and your brand into a home? You dare to dance with the devil in the details — knowing how people feel, makes the difference?
EXAMPLES
Creating the concept and arc of a campaign, experience, or launch
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Curating emotional tone, visual direction, and copy flow
Aligning the customer journey with your values and vision
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Building a digital, physical or hybrid home for your brand in the shape of a website and/or shop concept
RESULTS
ALIGNED, MAGNETIC EXPERIENCES TURNING YOUR AUDIENCE INTO COMMUNITY & YOUR BRAND INTO A HOME
ABOUT
WHERE INTENTION MEETS
AESTHETIC CONFIDENCE.
asai.
a story about interconnectedness. is at the core of creation. personally and universally. a guiding force of clarity. the fuel for embodiment. My deepest intention is to create a world that intertwines us with the natural essence of this truth. remember where we come from. remind yourself where you're going. enjoy the spaces in between, with confidence and vitality.
the infamous words of Jane Goodall made me start my business in the first place: "You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make."
WHAT I DO & WHO I DO IT FOR
asai. houses creative services for brands and individuals (cc: venusianpleasures – my personal brand universe), facilitating resonant concepts, experiences, and products for brand longevity and self-care. I partner with contemporary brands in retail and recreation (reads hospitality, wellness and lifestyle) to create conceptual flow across formats – product, social media, event or supply chain – aligning them with your objectives and vision.
HOW YOU RELATE & CONNECT TO THE EXTERNAL WORLD AS A BRAND IS WHAT MATTERS. IT'S WHERE YOU CREATE IMPACT & LEGACY.
SEEING WHAT OTHER'S CANT SENSE.
Fusing strategic practicality with aesthetic sensibility, emotional depth and quick intellect, i deliver clarity, depth and magnetism for aligned longevity and authentic voice of your brand. The evolution of my path has shaped my unique perspective and eagle eyes for details, adding clarity & impact to everything i see.
With an educational background in Supply Chain, Sourcing, Business & Textiles along with over 13 years of experience in working various dynamic industries, my path is shaped by the curiosity to find authenticity and weave connections, looking beyond the obvious, to create depth & magnetism. As a Certified Coach, Yoga Instructor and Lean Six Sigma Certified Whitebelt, my values root in honesty, courage and the creativity of resourcefulness.
Are you ready to connect?
Warmly,
Ray
TESTIMONIES
I didn't know what I was looking for, but this is it!
BETTINA ROSE JURÁK
Professional Dancer & Founder of Wellness Brand WAVES OF HER
EXPERIENCE DESIGN WEBSITE DESIGN & SHOP SET-UP
Working with Ramona for my Berlin event was as fun and creative, as it was structured and streamlined. Working together allowed me space to focus on delivering my work and not be preoccupied with practical details. The whole event was seamless and successful!
AMANDA NØRGAARD
Writer, Mentor, Kundalini Yoga Teacher, Model & Founder
ILLUMINATION.ART
EVENT DESIGN
CREATIVE DIRECTION & PRODUCTION
[...]Ramona played a key role in various aspects of the studio's work for an international client in the beauty industry, including research, community design, copywriting, and brand design. She consistently impressed with her creativity, dedication, and ability to collaborate effectively in a virtual environment–despite the challenges of working remotely. [...] Her strong communication skills and proactive approach allowed her to seamlessly integrate into our remote workflow, meet deadlines, and deliver to the point brand concepts. [...] Ramona’s versatility as a creative consultant, combined with her passion for brand storytelling and community engagement, makes her a strong candidate for any creative role.
SIDSEL SOLMER ERIKSEN
Owner & Creative Director
Spread Studio
EXPERIENCE DESIGN
COPY WRITING
CREATIVE CONCEPTS
Collaborating with Ramona for my YogaART concept and YogaRetreat was efficient and insipiring, with communication on an eye-level basis. Her input helped me formulate my vision in a clearer approach. The yoga retreat is almost sold out.
FRANZISKA KATHARINA RÖHRS
Artist, Painter, Yoga Teacher
BRAND REFINEMENT & PRODUCT ALIGNMENT FOR BRAND COHERENCE
WORK WITH ME.
a story about interconnectedness.
